vidhey.me

Driving Scalable Organic Growth Across Multiple Industries

Overview

Over the past 5+ years, I’ve worked across agencies and in-house roles to build, execute, and scale SEO and digital marketing strategies that drive measurable business impact. This case study combines my experience across three key roles:

  • SEO Campaign Manager – Yellow Pages
  • Marketing Specialist – Skymart
  • Digital Marketing Manager – Arth Graphics & Marketing

Across these roles, my focus remained the same:
👉 Turn data, search intent, and technical optimization into real revenue growth.

The Challenge

Across different companies and industries, the challenges varied but shared common themes

  • Low or stagnating organic traffic
  • Poor keyword visibility for high-intent searches
  • Websites with technical SEO limitations
  • Inconsistent content strategies
  • Difficulty tying SEO efforts to leads and revenue

Each role required adapting SEO strategy based on

  • Business size
  • Industry competition
  • Available resources
  • Technical maturity of the website

My Approach (End-to-End SEO Framework)

Across all three roles, I followed a structured and repeatable SEO framework:

1. Technical SEO Foundation

  • Identified crawl, indexation, and performance issues using Screaming Frog and Google Search Console
  • Improved site speed, mobile usability, and Core Web Vitals
  • Fixed on-page issues like metadata, heading structure, and internal linking

2. Keyword & Market Research

  • Conducted in-depth keyword research using SEMrush
  • Identified high-intent and long-tail opportunities
  • Mapped keywords to pages to avoid cannibalization
  • Used competitor analysis to uncover ranking gaps

3. Content Strategy & Optimization

  • Optimized existing pages for search intent
  • Guided creation of SEO-driven content for blogs and landing pages
  • Ensured consistency between brand voice, user intent, and search demand

4. Performance Tracking & Reporting

  • Tracked growth using Google Analytics and Search Console
  • Built automated reports to show progress on traffic, rankings, and leads
  • Continuously refined strategy based on performance data

Role Breakdown & Impact

SEO Campaign Manager – Yellow Pages (2022 – Present)

Callenge
Manage SEO performance for multiple clients across competitive local markets while maintaining consistent results and client satisfaction.

What I did?
  • Executed on-site and off-site SEO strategies for multiple client accounts.
  • Managed client communication and translated data into actionable insights.

  • Collaborated with developers, designers, and content teams to deliver campaigns on time.

Results

  • Increased organic traffic by up to 85% for multiple clients.
    Achieved 20–30% growth in qualified leads.
  • Improved rankings for high-value, competitive keywords.

  • Delivered 100% on-time campaign execution.

Marketing Specialist – Skymart (2021 – 2022)

Callenge
Improve organic visibility while aligning SEO with broader digital marketing goals.

What I did?
  • Conducted keyword and market research to guide content and positioning.
  • Oversaw SEO-driven content creation across platforms.
  • Analyzed campaign performance to refine targeting and messaging

Results

  • Improved organic search visibility across core product categories.
  • Strengthened alignment between SEO, content, and brand messaging.
  • Increased ROI through data-backed optimization decisions

Digital Marketing Manager – Arth Graphics & Marketing (2019 – 2021)

Callenge
Build scalable digital marketing systems while driving measurable revenue growth.

What I did?
  • Designed and integrated CRM and analytics workflows using Zapier and Salesforce.
  • Automated SEO reporting and lead tracking.
  • Led cross-functional teams to optimize website performance and UX.
  • Executed SEO-driven remarketing and lead generation strategies.

Results

  • Achieved 104% revenue growth.
  • Improved campaign efficiency through automation.
  • Strengthened organic brand presence and conversion performance.